Friday, June 12, 2009

Hitachi and Pokemon

The event space in the tunnel running past the Yodobashi Camera store, next to the Akihabara JR station, was used a couple of weeks ago to promote Hitachi's "eco" (i.e. - "green") refrigerators, washing machines and air conditioners. This was done by bringing in Pokemon for photo ops, and selling Pokemon goods with the Hitachi brochures tucked into the sales bags.

Hitachi was dinged a couple of months ago for false advertising for these products. More recently, Hitachi itself announced that there were 200 "incorrect or misleading expressions" in its appliances ads and catalogs. No idea if the fridges shown here had the same problems...

Children aren't the only ones that want to pose for photos with Pikachu.

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