Friday, January 29, 2010

Doraemon for 110

Doraemon is probably one of the most popular young childrens' characters in Japan, and is definitely one of the most instantly recognizable. Basically, it's a robot from the future that travels to help out schoolboy Nobita Nobi. Doraemon has a pocket that lets him pull out a variety of fun and wonderful toys and tools that Nobita then uses to get into trouble. The original manga was created by Fujio F Fujiko, one of Tezuka's former assistants at Tokiwa Manor.

Here, Doraemon has been enlisted to tell children to call 110 (Japan's equivalent of 911) in emergencies. This sticker was plastered on a wall along a residential street. The text says "let us know immediately if you find something scary. Children: 110".

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