Tuesday, October 26, 2010

Bruce Lee Protein Water Keitai Straps

Back in September, bartman905 wrote about some of the keitai straps he'd picked up that were freebies packaged along various soft drinks. Basically, in Japan cell phones (called keitai denwa, or "wireless phones") have a small hole in the corner of the case designed to allow you to attach the dangly of your choice. Some people have wanted to attach so many danglies that extender straps were developed to give you more places to hang stuff on. Obviously, when you're done, there's no way that an "adorned" cell phone will fit in your pocket anymore. Well, given that Japanese teenagers have the phones surgically attached to their hands for texting, taking photos and listening to music, there's no reason for them to want to set the phone down at any point of the day, much less put them in their pockets.

Jason's was unloading Suntory's Protein Water (basically a Calpis-like yogurt-based drink) for 58 yen (68 cents) a bottle (less than half the regular price) and I needed something to take in to the office to drink during the weekend. So I picked up two bottles. There are 6 different Bruce Lee designs, generally with each one holding a bottle of Protein Water in one hand, and a weapon in the other. Not sure if the Protein Water is being considered to be a lethal poison here or not.

A couple of days later, I decided to pick up a few more bottles, just because they're cheap and I wanted a photo of the other figure poses. On a whim, I decided to give the extra cell phone straps to some co-workers, who were all happy to take them. One co-worker immediately recognized the product and started talking about the weird ads they have. Turns out I've actually seen a couple of the ads on TV and had no idea what they were trying to promote. I tried playing the game, but didn't have the patience to get past stage 2.

1 comment:

bartman905 said...

Thanks for the link to my blog post.

Looks like you were able to collect the whole set - these look really cool, Bruce Lee rocks!