Wednesday, November 30, 2011

Pepsi NEX and Pokemon



I've written before about how Pepsi is doing so poorly for sales in Japan compared to Coke. So, it's led to PepsiCo's doing a lot more product tie-ins, some of which give off a certain whiff of desperation. The most recent one is for Pokemon. There are a total of 24 different cell phone straps this time (compare this with most of the other toys I've mentioned recently, which generally only have 6 variations). Even though the local grocery store sells Pepsi NEX for 88 yen (Coke for 120 yen), I'm not inclined to drop $25 USD to get the full set. Don't know of any Japanese consumer that will.



Actually, I'm satisfied with just this one, the most colorful of those in the cooler case at the time. Enbuoo (N-Boar).

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