Saturday, February 25, 2012

Atom Tummy

Tezuka has two high-recognizable heroes - Astro Boy and Blackjack, although he created a full stable of characters that he would select from for his various stories. Astro Boy is the one that gets marketed the most. Here, we have a posted describing various stomach ailments, with the instruction to see your doctor if you have one or more of these symptoms. (Taken from the outside of a pharmacy, through the glass door.)

Tezuka's Black Jack is enlisted to tell kids to not smoke (seen on the door of a different pharmacy). Given that the Japanese government runs the tobacco industry, and that most pharmacies sell cigarettes, this might be an uphill battle.

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