Saturday, July 14, 2012

Stones Bar

Suntory has been spreading its wings out to make its brand more visible, including a radio program on NHK on Sundays (supposedly set in a bar in Ginza).  A few days ago, I noticed this new line of Stone's Bar drinks at the Family Mart conbini.  They include high balls, beer and some mixed drinks.  The one I decided to get is "energy taste".  That is, it's an energy drink with 5% alcohol.  247 yen for 100 ml.  Pretty expensive for what's essentially a fizzy lemon drop with the Rolling Stones logo on the front.

You can see the TV ad here.

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