Saturday, July 14, 2012
Suntory has been spreading its wings out to make its brand more visible, including a radio program on NHK on Sundays (supposedly set in a bar in Ginza). A few days ago, I noticed this new line of Stone's Bar drinks at the Family Mart conbini. They include high balls, beer and some mixed drinks. The one I decided to get is "energy taste". That is, it's an energy drink with 5% alcohol. 247 yen for 100 ml. Pretty expensive for what's essentially a fizzy lemon drop with the Rolling Stones logo on the front.
You can see the TV ad here.