Wednesday, July 24, 2013

Hard Wild Coffee

I have yet to understand whether Japanese consumers are gullible, or Japanese marketers are clueless. Here, we have Japan Tobacco (Coffee Culture Factory) running a Hard Wild version of their Roots coffee. It actually tastes milder and sweeter (has sugar and cream added) than their other coffees. I bought it just to take a photo for the blog. If I want a "hard and wild" can coffee, I'll get Boss Coffee's unsweetened Silky Black. What gets me, though, are the TV commercials for any kind of beverage, be it coffee, juice, beer or genki drinks - the cans are empty. The actors are just pretending to be drinking something and doing a very bad job at it. It's like they're sending the message - "nothing is better than our drinks".

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