Wednesday, November 20, 2013

Coke Exile Dogtag

Exile is a very popular J-pop singing and dancing group. This is the second time Coke has packaged Exile-related wearables (that I know of). The first was a rubber wrist band with a secret code for obtaining a smartphone wallpaper image of one of the members. This time, it's a rubber dogtag, and the secret code lets you get a postcard, or something. Again, the tie-ins only work if you have a smartphone, which I don't. I gave this dog tag to someone that I know is an Exile fan.

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