Tuesday, March 25, 2014

Hot Ginger Ale

You gotta figure that at some marketing meeting, the Japanese execs at Canada Dry figured that the only way to boost sales for their ginger ale was to get people to drink it at times other than just Summer. But, who wants to drink something cold in the middle of the Winter? The solution? Make a version to be served hot. The problem? Nobody wants to drink hot ginger ale, so they skipped worrying about not being to find anyone for the focus groups and just shoved the stuff into the vending machines. On first sip, it's like drinking hot carbonated cough syrup. Then, either as it starts to cool down, is exposed to air, or your taste buds get accustomed to it, the flavor changes and turns more bitter and sour. By the time I got to the bottom of the can, I pretty much promised myself that I'd never drink something like this again. (Side note, no, it doesn't taste anything like ginger ale.)

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