Tuesday, December 2, 2014

Slump Hustler

Suzuki recently ran a TV ad for their new Hustler mini car, and they included a print graphic on yahoo japan to link to their main website. The ad has Dr. Slump and family going out for a day at the beach. The spot lacked any of the humor that Slump is known for, and just played up the cute elements of Arale and the car.

There's a tiny little Suzuki dealer near the apartment, and they're participating in the Dr. Slump advertising campaign, to an extent. They have the banners out front, but I didn't see any related posters or plush dolls or anything inside the showroom.

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