Thursday, February 26, 2015

Dramatic Communication

I mentioned recently the Japanese tendency to repurpose "communication" to mean something other than "the exchange of information between multiple parties". Here, we have Apamanshop, a real estate agency specializing in apartments and "mansions" (mansions are just upscale long-lease apartments along the lines of a downscaled condominium in the U.S.) I'm not really sure what an apartment finder service considers "dramatic communication", but there it is. Note that Apamanshop is partnered with the FC Barcelona soccer team.

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