Wednesday, September 28, 2016
Time to learn Japanese from the ads, again.
This is a poster from Lotteria for their large burgers, although in the past the promo was for 5-patty stacked hamburgers and shrimp patties. This time, we've just got patties that don't fit the buns. Additionally, the specials were only available on the 29th of the month, but this time they're saying it's every month, on the 27th, 28th and 29th.
The joke is that if you read the date "29" as separate numerals, you get "ni" and "kyuu" (or, "kuu"). Pronouncing them aloud, it sounds like the Japanese word for "meat" - "niku". The big text then comes out as "niku niku no hi", or "Meat Meat Day."
Below the big text we get "charenji kyanpe-n," which is the katakana version of "challenge campaign." The "challenge" is that you're not expected to be able to eat the full burger by yourself. Obviously, it wouldn't be a challenge in the U.S.
500 yen for the burger ($5 USD), or 800 yen for the double burger.