I've been hearing ads on the radio for something called "Delicious Pentagon" (very pretentious-sounding voice-overs) for months. Recently, I saw one of their poster ads on the side of a building up by the Takamibaba platform for the streetcar. Very sciency, space-y, but no real explanation for the name. Japanese sake makers do often put tasting graphs on the back labels of their bottles to visually show if their product is sweet, spicy, or dry. Maybe DP has a similar graph with five dimensions that are equally spaced to form their idea of a "delicious" flavor profile. I don't know, I'm not going to buy a bottle to find out. Shochu isn't all that delicious.
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