Coke is trying to capitalize on the 150th anniversary of the Meiji Restoration (when control of the government was taken from the Shogun and returned to the emperor in the late 1860's), with this aluminum bottle featuring Saigo Takamori,
and Ryouma Sakamoto. The anniversary is a big deal here in Kagoshima, Saigo's home town, so I guess the artwork is targeted for here specifically. I'm not sure if this is callous and calculating, or just opportunistic.
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