The Bic Camera electronics store has a liquor department targeted at Chinese tourists. Recently, they started advertising a new line of beer in a team-up with company that looks something like Kinshachi.
The gimmick is that the Bic website has an entire line-up of manga-style characters that are named either after the store locations (i.e. Nagoya-chan) or department names (Foto-tan).
It's a cute idea, but I'm not going to pay the mark-up just to find out what the beer tastes like.
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