Saturday, October 19, 2019

Bic Beer




The Bic Camera electronics store has a liquor department targeted at Chinese tourists. Recently, they started advertising a new line of beer in a team-up with company that looks something like Kinshachi.



The gimmick is that the Bic website has an entire line-up of manga-style characters that are named either after the store locations (i.e. Nagoya-chan) or department names (Foto-tan).



It's a cute idea, but I'm not going to pay the mark-up just to find out what the beer tastes like.

No comments: