Pizza-la is one of the less good pizza chains in Japan. I almost never get it (usually, I get Strawberry Cones, which oddly enough is the name of a pizza chain). But, they're tied-in with Demon Sword, which I think just means that you get character art on the box.
You know the artwork is a lie when they show that much cheese. The Japanese are largely lactose intolerant, and the main topping is usually mayonnaise.
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