Saturday, February 3, 2018

Loto and DBZ (repost)

Loto is the authorized lottery company in Japan, and the then-current cash prize is ichi-oku yen (100 million yen, or about $900,000 USD).

The Dragon Ball Z tie-in (running from Nov. 1st to the 14th) isn't very visible, but it is pretty clear. In the U.S., this would be considered "selling out." In Japan, it's just part of the marketing strategy.

No comments: