Saturday, February 3, 2018

Yamakataya Ad - Snow Ball (repost)

I think I'm finally understanding the Japanese concept of cosmetics ads. You find a model, bury her under enough makeup that you can't find her again, toss in some random supporting props, and then tack on ad copy that doesn't really relate to anything but could be considered a seasonal reference. I don't think any of it actually affects the sales of any of the cosmetics, though.

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